2020 was a pause on many levels — suspending promotions and bonuses along with much of everyday life — but the story in 2021 is decidedly different. Companies are in a mad dash to understand the post-Covid consumer landscape and eager to hire top research and analytics talent to help decode the way forward. But this talent rush has been made more complex by hiring challenges, particularly robust counteroffers from candidates' employers.
In the last ten years, women have pushed hard against the glass ceiling. Strides have been made, but the stats paint a story still in mid-motion, as evidenced by data on women working in market research and data analytics.
Here’s an inconvenient truth: Technology and data alone isn't going to win the day for analytics and research insights professionals – it takes the people behind the numbers learning how to tell the story.
2020 continues to wallop — it turns out that some remote workers may owe income tax in more than one state. The BIG question on many minds is if states can collect income tax from nonresidents who are working remotely for companies that are in-state? We’re about to find out.
Brand statements about major news events are the new normal. It's a new age for how brands not only engage the thorny theatre of politics — but engage and gain the trust of their consumers. Expectations have shifted (that may be putting it lightly).
The time has come to deep dive into behavioral consumer data insights. Why? Because you don’t want to get caught with your proverbial pants down. The world is changing lightning fast — brands that don’t invest in understanding the COVID and post-COVID customer will be left in the dust. Here are some key market research insights and trends into today’s customer and beyond.