Brand statements about major news events are the new normal. It's a new age for how brands not only engage the thorny theatre of politics — but engage and gain the trust of their consumers. Expectations have shifted (that may be putting it lightly).
The time has come to deep dive into behavioral consumer data insights. Why? Because you don’t want to get caught with your proverbial pants down. The world is changing lightning fast — brands that don’t invest in understanding the COVID and post-COVID customer will be left in the dust. Here are some key market research insights and trends into today’s customer and beyond.
Staying ahead of shopper, retail, and channel trends is a major challenge in today's disruptive environment. As shopping moves increasingly online, upending the classic retail paradigm — what is it that people are looking for, and how can a company make sure that they understand what their customers actually want?
Job interviews are often incomplete, poorly recollected, and compromised by bias — here’s how to optimize your company’s interview process and maximize your talent acquisition pipeline.
CEOs and other top executives are weighing in on whether remote work is working, the judgements are rather interesting.
Diverse companies have 19% higher revenue, and according to Harvard Business Review, are 70% more likely to capture a new market. With diversity hiring a top priority for employers, what is the first step to building a diverse workforce? Hire more diversified candidates. Sounds simple — but simple can be vexingly complex. Here are some ways that the frontline of hiring can lead the charge for change.